October 1

Pauline Zachary

Marketing Director, Zachary Advertisers

445 West Madison Avenue

New York, NY 10001

Dear Ms. Zachary,

Thank you for helping us develop an advertisement for our new line of energy drinks, Eve Energy. I have really enjoyed working with you so far, and hopefully we can collaborate again in the future. — [1] —.

I mentioned that I was going to screen the advertisement for a test audience this week. I did so yesterday, and they really seemed to enjoy it. — [2] —. However, there are a few things that I think we should change.

Audience members, in the surveys they filled out, mention that it wasn't clear what kind of sport the main character was participating in. — [3] —. Perhaps we could add some kind of sign or announcement at the start that makes it clear he's running in a triathlon.

They also said that the soundtrack drowned out some of the dialogue, and was generally irritating. I recommend cutting out the soundtrack entirely or softening it to a significant degree. What do you think?

Anyway, it was a pleasure working with you. — [4] —. Please respond, either via mail or by calling me, and let me know your thoughts on changing the advertisement.

Best regards,

Bernard Feinstein