미국의 전기차 업체 테슬라가 올해 1분기 매출이 지난해 같은 기간보다 9퍼센트 감소했다는 부진한 실적을 발표했습니다. 테슬라의 분기 매출이 전년 동기 대비 감소한 것은 코로나19 유행 이후 약 4년 만에 처음입니다. 이에 대해 테슬라는 많은 자동차 제조업체가 하이브리드 차량을 우선시함에 따라 전기차 시장이 계속해서 압박을 받고 있다고 설명했습니다. 

The entertainment industry is not limited to producing movies that amuse and satisfy an array of audiences. It is a business that needs to earn decent amount of money for it to thrive. For the entertainment industry to continue generating income, it has to implement different marketing strategies which include branding, the process involved in creating a unique image for products of the entertainment industry such as TV shows and movies. Branding makes audiences remember, support, and stay loyal to certain products. Branding in the entertainment industry includes the creation of remarkable logos, unique themes, specific music genres, catchy slogans, and different kinds of merchandise that will promote a brand’s identity. Branding is said to be effective if audiences can easily recall or memorize a company and its products, if the branding elements are aesthetically pleasing, and if the branding strategies used allow the introduction of new products that are equally marketable as previous ones. One of the companies that became successful through correct branding strategies is The Walt Disney Company. This multi-national company started out with making animations that targeted very young audiences. Over the years, it added more products and services like live-action films, television shows, collectibles, and theme parks. Disney is easily identified by people of different ages because of its main brand ambassador, Mickey Mouse. Most people would immediately associate two black round ears with Mickey Mouse and Disney, and this makes the promotion of the products released by the company easier and more effective. Branding also applies to celebrities and other members of the entertainment industry. Actors and actresses can accept product endorsements for certain companies to help promote the image they want to project to the viewers. This is seen as a win-win situation because companies that use celebrities as endorsers can use the fame of celebrities to reach more customers. In the case of celebrities, product endorsement is a way for them to show a different side of themselves that is different from their usual roles in television or film. Product endorsement is also a way for celebrities to become more known in society. The entertainment industry and the business sector are two facets of society that always come together. Branding strategies help promote and sustain entertainment industry. The future of the entertainment industry highly relies on generating income and getting continued support from audiences, making proper branding strategies very important.

1. 밑줄 친 부분 중 어법상 옳지 않은 것은?

A survey for women asked them ① what methods they utilize to lose weight. Some responses, such as go on a strict diet and exercise an hour a day, ② was anticipated. A few, however, said they didn’t do ③ anything special to get rid of excess weight. They just began ④ eating less and walking more.

2. 다음 문장 중 어법상 옳지 않은 것은? 
① He likes running outside as long as the weather is nice.
② Both the students and their teachers are excited about vacation.
③ I looked everywhere for my sneakers but couldn’t find it. 
④ The police arrived quickly enough to catch the criminals.