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텝스,텝스학원,텝스수강신청,텝스강의

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독해 어렵다 |조회 1685| 추천 0
  • 2015.03.10
  • 글꼴
  • 확대
  • 축소

Though there has, of course, been a beauty myth in some form for as long as there has been patriarchy, the beauty myth in its modern form is a fairly recent invention. The myth flourishes when material constraints on women are dangerously loosened. Before the Industrial Revolution, the average woman could not have had the same feelings about “beauty” that modern women do who experience the myth as continual comparison to a mass-disseminated physical ideal. Before the development of technologies of mass production, an ordinary woman was exposed to few such images outside the Church. Since the family was a productive unit and women’s work complemented men’s, the value of women who were not aristocrats or prostitutes lay in their work skills, economic shrewdness, physical strength, and fertility. Physical attraction, obviously, played its part.

 

 

. Which of the following is the main idea of the passage?

(1) The value of women (2) Women’s oppression in patriarchy

(3) The shifting concept of beauty (4) Women’s beauty during the Industrial Revolution

 

Which of the following is closest in meaning to the underlined part?

(1) holy images (2) ordinary images

(3) body images (4) fertile images

 

 

 

The art of advertising contains many ________. Some are charged with multiple shades of meaning. The demons may be taken to represent the problems and cares which one can presumably chase away through consumption of the advertised product. Or they can, just as easily, be taken as representations of the playful spirits which will be unleashed once the product has been consumed. The advertising creative director did not create the need to relax, or to get away from the stresses of daily life; he or she merely took advantage of these common human needs in developing a promotion strategy for the product.

 

Which of the following is most appropriate for the blank?

(1) ambiguities (2) diversities (3) resemblances (4) clarities

 

Which of the following is true according to the passage?

(1) The advertisement should have a transparent point to show off.

(2) An image in advertisements can have different meanings according to the context.

(3) The advertisement should lessen the stresses of consumers.

(4) An image in advertisements should have a focus on which a consumer’s need is fixed.

 

 

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