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Society began to change with the digital era; people began to consume more and more of their media screens. Designers and brands began to get creative with their logos. In the early days of the internet, designers tried to help people adapt to the new technology by making thing on screen look the things off screen. This style is known as skeuomorphism. It manifested itself in gradients, drop shadows, and faux wood and metallic textures meant to bring depth. As the world became more comfortable with digital technologies, it was no longer necessary to mimic a 3D space in a 2D world. What the 2010s have taught us is that brands need to embrace adaptability in their logos. Gone are the days of one vision of a logo living for 20-30+ years. Even major brands have embraced the fact that to stay current, they need to regularly update their logos.

1 Presenting Physical Things Digitally

2 An Era of Utilitarian Logo Design Begins

3 Early Branding: Industrialization & Advertising

4 The Digital Era Brings Stylization and Adaptability 정답

5 Logo Design is About Communication Identity Visually